| What is a Closeout?
Here at Summit
Sports we work hard to source the best deals so you don’t have
to. But many of us
don’t know what a closeout is. Closeouts offer you big
savings on top quality merchandise while you still receive a new
and unused product manufactured by top of the line brand name
companies. Individuals can then buy brand new product at a
fraction of the price of current year models.
First
here’s what a Closeout is NOT...
- Second
quality or blemished product – manufactured defects,
printing mistakes, stitching problems, etc…
- Someone
else’s old or returned junk – some companies focus on
buying up store returns or refurbished merchandise that has
already been used or handled by a customer
So, where do
Closeouts come from?
- MANUFACTURERS
CHANGE THEIR PRODUCT LINES
– They look just like last year’s model!
Every 1-2 season’s the brands make changes to their
products. Usually
just cosmetic changes like different accent colors or
buckles. Sometimes
we even have a hard time telling the difference between this
year’s model & last year’s model.
- RAW
MATERIAL AND BOOKING ORDERS ARE DONE UP TO 2 YEARS AHEAD –
Companies now book
orders up to two years before the product actually hits your
store’s shelf. Because
of this, forecasts can leave the brands with too much
inventory at the end of the season.
Furthermore, economic or trend changes can make it
difficult for companies to sell through.
- BAD
WEATHER = BAD SELL THROUGH –
In the Sporting Goods business we depend strongly on the
seasonal weather. If
there was no snow across the county, chances are there will
be extra winter equipment left over.
- MANUFACTURERS HAVE CASH
FLOW PROBLEMS –
There are opportunity costs to having money tied up in
excess inventory. Storage
costs and lack of capital to buy new raw materials for
future product lines. Just like retail stores, the brands need to mark down
their inventory and turn their dollars to stay profitable.
This should give you a good idea about how Closeouts can save
you 10-70% depending on the item. If you would like to know
which items are closeouts and how you can save 10-70%, find
the store nearest to you for more information.
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